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Live 4-Week Software Asset Build Challenge

Build Your First Real Software Asset In The Next 4 Weeks.

Idea→Software→Sales Page→Traffic→Launch

You don't need to spend the next year learning how to code. You don't need a giant development team. For the next 4 weeks, I'm going to personally walk you through the process I use to take an idea and turn it into a software product you own.

Watch This First

How We're Turning Your Idea Into A Software Asset In 4 Weeks

Ricky Mataka • Build With Ricky

YES RICKY — I WANT TO BUILD MY SOFTWARE →

Entry Price: $597•Starts Monday, August 31

your-software-asset

Assembling the company

01Idea
02Research
03Replit Build
04Software
05Sales Page
06Traffic
07Customers

One connected system — not ten disconnected tools

Go From Idea → Software → Sales Page → Traffic → Launch

You don't need to spend the next year learning how to code.

You don't need a giant development team.

And you definitely don't need another 47-hour AI course showing you a bunch of cool tools...

...without ever helping you actually finish something.

For the next 4 weeks, I'm going to personally walk you through the process I use to take an idea...

Research the market.

Plan the software.

Build the MVP.

Put it online.

Connect payments.

Create the sales message.

Build the presentation.

Create the marketing.

And start putting that product in front of REAL people.

The same basic process I've used to build products like ZenChain and Signal Stream.

Except this time...

We're building your asset.

Why learn this from Ricky?

I'm not teaching this from a textbook.

I've spent years building software. Launching products. Creating offers. Generating traffic. Testing funnels. Breaking things. Fixing things. Scaling things.

Products like ZenChain and Signal Stream didn't magically appear. There is a process behind taking something from an idea to software to an offer to something customers actually pay for.

01

Build.

02

Market.

03

Sell.

04

Repeat.

ZenChain
Signal Stream

Both sides of the table — building the product and selling it

4 Weeks.
One Idea.
One Real Software Product.

This isn't about becoming a programmer.

It's about becoming someone who knows how to build assets.

Because once you understand this process...

You're not limited to one product.

You can do it again.And again.And again.
Find a problem.
Build the solution.
Package the solution.
Put it in front of buyers.
Improve it.
Scale it.

Keep the cash-flowing asset...

Or potentially sell the entire business later.

THAT is what I want to teach you.

Build With Ricky is my live 4-week Software Asset Build Challenge hosted inside my Skool Community.

And we're starting Monday, August 31.

YES RICKY — I WANT TO BUILD MY SOFTWARE →

Entry Price: $597•Starts Monday, August 31

Stop Collecting Ideas.
Start Owning Assets.

Let me explain something I've learned after years of building software and online businesses.

Renting attention

Ideas aren't worth much sitting in a notebook.

Prompts aren't assets.

Watching another YouTube video isn't an asset.

Knowing the names of 20 new AI tools isn't an asset.

Something you own is an asset.

Owning assets

A piece of software sitting on your domain...
With users...
A payment system...
A sales page...
Marketing assets...
Customer acquisition systems...
And a roadmap for making it better...

Now you've got something.

You can sell subscriptions.
You can sell licenses.
You can sell access.
You can build recurring revenue around it.
You can partner with someone.
You can scale it.

And eventually...

You may even decide to sell the entire software business.

That's an entirely different mindset.

And that's what we're building over these 4 weeks.

Here's the goal

By the end of this program, I want you to understand the complete journey from:

"I have an idea..."

"I own a software product."

And not JUST a piece of software.

We're going to work toward building the entire foundation around it.

Your niche.Your offer.Your MVP.Your technology.Your domain.Your users.Your payment processing.Your sales message.Your sales page.Your VSL.Your presentation.Your traffic strategy.Your launch.Your scaling roadmap.

In other words...

We're not spending four weeks making a cute little AI demo.

We're learning how to build a business asset.

The 4-week Build With Ricky roadmap

Every week adds another piece of the company.

Idea
Roadmap
Software
Sales System
Launch
Owned Asset
01

Week 1

Research

I have my software roadmap.

Research→Niche→MVP Plan

Find the opportunity before we build the software.

Most people screw this up from DAY ONE.

They get excited about an idea...

Spend weeks building it...

Then finally ask:

"Okay... who wants this?"

We're doing it backwards.

Before we start throwing features into Replit, we're going to understand the market.

Week 1 — Market Research → MVP RoadmapTap to see what we cover (9 sessions)
  • Niche Selection
  • Finding problems worth solving
  • Evaluating software opportunities
  • Looking at existing competitors
  • Identifying what your MVP actually needs
  • Removing unnecessary features
  • Using ChatGPT to organize your idea
  • Turning market research into a software plan
  • Creating a Replit-ready MVP roadmap

Your Week 1 Target

You finish the week with a clearly defined software idea and a BUILD ROADMAP ready to hand to Replit.

No guessing. No random prompting. No "let's see what the AI builds."

We know what we're building BEFORE we build it.

02

Week 2

Build

I have my software build.

Infrastructure→MVP→Users→Payments→Domain

Now we build the damn thing.

This is where your idea starts turning into something REAL.

We're going to take the roadmap from Week 1 and begin building your actual product.

And I'm also going to show you something important...

HOW I THINK WHILE SOFTWARE IS BEING BUILT.

Because AI can write code. That's not the hard part anymore.

Week 2 — Setup + Software BuildTap to see what we cover (14 sessions)
  • Setting Up Replit
  • Setting Up Lovable
  • Connecting ChatGPT To Replit Through MCP
  • Using Your Replit-Ready Roadmap
  • Structuring Your Build Correctly
  • Building Your MVP
  • User Registration & Administration
  • Payment Gateway Setup
  • JVZoo Integration
  • What To Look For When Building Scalable Software
  • Hosting
  • Domains
  • Production Setup
  • Preparing The Software For Real Customers

Your Week 2 Target

A functional MVP moving toward production...

On YOUR infrastructure... Under YOUR brand...

That you can continue improving and monetizing.

03

Week 3

Sell

I have my sales system.

Offer→Copy→Sales Page→VSL→Presentation

A great product nobody understands doesn't sell.

Now we switch hats.

We're not just software builders anymore.

WE BECOME MARKETERS.

This is where I'm going to show you how I take a product and turn it into a SALES MESSAGE.

Because you can have the greatest software on Earth...

But if somebody lands on your page and can't understand WHAT IS THIS? WHY DO I NEED IT? WHAT DOES IT DO FOR ME?

They're gone.

Week 3 — Sales Page + Sales SystemTap to see what we cover (13 sessions)
  • Turning Product Research Into Sales Copy
  • Going From YouTube Videos To Polished Copy
  • Organizing Your Sales Message
  • Building Your Sales Page
  • Structuring The Offer
  • Creating Your Hooks
  • Creating Your VSL
  • Turning Your Copy Into A HeyGen Presentation
  • Turning Your Copy Into A Polished Gamma-Ready Presentation
  • Using HeyGen For Fast Presentation Voiceovers
  • HeyGen Voice Setup
  • HeyGen Avatar Setup
  • Creating Sales Assets You Can Use Across Multiple Traffic Sources

Your Week 3 Target

Turn your software into an actual OFFER someone can understand and buy.

04

Week 4

Launch

I'm ready to launch.

Traffic→Campaigns→Customers→Scaling

Now we put people in front of it.

Building the software was never the finish line.

CUSTOMERS ARE THE FINISH LINE.

This week we're going to start talking distribution.

And I'll show you multiple ways to attack it.

You don't need every traffic source.

You need to understand how to find a few that work for YOUR offer.

Week 4 — Launch + Traffic + ScaleTap to see what we cover (16 sessions)
  • Creating Your Launch Plan
  • Social Media Campaign Marketing
  • Organic Content
  • Paid Advertising
  • Free Traffic Strategies
  • Paid Traffic Strategies
  • Hermes Agent Setup
  • Agent-Assisted Marketing
  • Lead Generation
  • Connecting Traffic To Your Sales Process
  • Testing Your Offer
  • Improving Conversions
  • Software Upgrades
  • Scaling
  • Long-Term Maintenance
  • Planning Your Next Version

Your Week 4 Target

Have a real plan for getting your new product into the marketplace...

Instead of launching it and praying somebody magically finds it.

The process comes first

You don't need to master every tool.
You need to know which tool to use at the right part of the process.

Research

Stage 01
  • ChatGPT
  • Market Research

Build

Stage 02
  • Replit
  • Lovable
  • Domains / Hosting
  • Payments

Sell

Stage 03
  • Gamma
  • HeyGen
  • Sales Page
  • Offer

Launch

Stage 04
  • Hermes
  • Social Media
  • Paid Advertising
  • Free Traffic

The tools are supporting characters. The process is the product.

I'm going to show you how all these pieces CONNECT. Your software isn't sitting over here... Your sales page over there... Your VSL somewhere else... And your traffic doing something completely different.

It's one system.

Product.
Problem.
Message.
Offer.
Sales page.
Presentation.
Traffic.
Customer.

Four weeks. One idea. One real product.

Live inside my Skool Community. We build while we learn.

YES RICKY — LET'S BUILD MY SOFTWARE →

Entry Price: $597•Starts Monday, August 31

And then something really interesting happens.

You're not just building a product.
You're building optionality.

Let's say you finish this.

You have your product.

You learn how the process works.

You start acquiring customers.

You improve the software.

Maybe you create monthly recurring revenue.

Now you've got options.

Option #1

Keep It.

Build the customer base.

Keep improving it.

Build recurring revenue.

Turn it into a long-term company.

Option #2

Partner It.

Find marketers.

Find affiliates.

Create licensing opportunities.

Build strategic partnerships.

Let other people help grow the asset.

Option #3

Sell It.

There are entire marketplaces built around buying and selling software companies and digital assets.

BuySellbizz
Acquire
Flippa
Private buyers
Strategic buyers
Other entrepreneurs

Depending on the marketplace and the maturity of the business, software assets can potentially be listed and sold just like other businesses.

Then build another one.

And once you understand how to BUILD one... What's stopping you from building another? That's where this becomes bigger than a 4-week class.

Learn the process once.
Repeat it for years.

Imagine this.

You see an opportunity.

Instead of saying:

"Man... somebody should build that."

You know what to do.

Research it.Validate it.Scope it.Create the roadmap.Build it.Brand it.Package it.Connect payments.Create the sales message.Launch it.Get users.Improve it.

Then decide:

Keep it.
Scale it.
Or exit it.

Then move to the next opportunity.

THAT is the skill I want you leaving with.

The signature process

Idea → Asset. Then run it again.

01
Find Problem
02
Research Market
03
Plan MVP
04
Build Software
05
Connect Payments
06
Create Offer
07
Build Sales System
08
Get Traffic
09
Acquire Customers
10
Improve / Scale
11
Keep Or Exit
12
Repeat

Repeat → Find Problem

This isn't a one-time path. Once you know the system, you can identify the next opportunity and start the loop over again.

Back to the top

This is the new leverage.

The old way

There was a time when launching software meant:

  • Developers.
  • Designers.
  • Huge budgets.
  • Months of development.
  • Project managers.
  • Servers.
  • Technical headaches.

And tens or hundreds of thousands of dollars before you even knew whether the idea worked.

That world has changed

Tools like ChatGPT, Replit, Lovable, HeyGen, Gamma and AI agents have completely changed the amount of leverage one entrepreneur can have.

But here's the catch...

Tools don't create entrepreneurs.

Knowing how to put them together does. That's what I'm teaching.

Not: "Click this button."

Then: "Click that button."

I want you understanding the whole machine.

Renting attention vs. owning assets

Your Software
Your Domain
Your Brand
Your Offer
Your Customers
Your Asset

That's the entire game.

Ricky Mataka speaking on stage

Ricky Mataka • Build With Ricky

Founder-led

I'm not teaching this from a textbook.

I've spent years building software.Launching products.Creating offers.Generating traffic.Testing funnels.Breaking things.Fixing things.Scaling things.

And learning some very expensive lessons along the way.

Products like ZenChain and Signal Stream didn't magically appear.

There is a PROCESS behind taking something from an idea...

To software...

To an offer...

To something customers actually pay for.

I'm opening that process up for this program.

And we're going to BUILD while we learn.

Who should join Build With Ricky?

This is for you if:

  • You've been sitting on a software idea
  • You want to build an AI-powered product
  • You're an entrepreneur who sees problems you could turn into software
  • You've played with Replit or Lovable but never finished anything
  • You're tired of bouncing between random AI tutorials
  • You want to create another revenue-producing asset
  • You want to understand how software businesses actually fit together
  • You want to learn how to go from builder to marketer
  • You want a repeatable framework you can use on future ideas

You don't have to come in as a developer.

But you DO have to come ready to build.

Who should not join?

If you're looking for some magical:

"Press one button and make $100,000 tomorrow"

program... This isn't it.

If you don't want to execute... Don't join.

If you're looking for me to build the entire company FOR you while you watch... Don't join.

And I'm not going to promise that simply having software means you're suddenly going to make money.

Business still requires work.

Your offer matters.
Your market matters.
Your execution matters.
Your traffic matters.
Your customers matter.

But what I CAN teach you is the framework I've learned for turning ideas into real products... And products into actual businesses. Then we're going to work through that process together.

You can spend the next 4 weeks watching.

  • Another folder full of prompts...
  • Another 100 bookmarked YouTube videos...
  • Another list of AI tools...
  • Another idea that you've been "meaning to start."

Or you can spend the next 4 weeks building.

Four weeks are going to pass either way. Or you can start putting something together that you OWN.

Your software.

Your domain.

Your brand.

Your offer.

Your customers.

Your asset.

That's the entire game.

What you leave with

Four weeks from now...
Here's what we're working toward.

A Researched Software Opportunity

01

A Clearly Defined Niche

02

A Defined Customer

03

Your MVP Roadmap

04

Your Software Build

05

Your Domain & Hosting Foundation

06

User Registration / Administration

07

Payment Integration

08

Your Offer

09

Your Sales Copy

10

Your Sales Page

11

Your VSL / Presentation Assets

12

Your Traffic Strategy

13

Your Launch Roadmap

14

Your Future Upgrade / Scaling Roadmap

15

Not another course you watched.

Something you built.

Something you own.

Questions

Everything you're
probably wondering.

Straight answers before you reserve your seat.

01Do I need to code?

No, you will not touch any code yourself or even have to understand it.

02What if I don't have an idea?

That’s what week one is for, you do not need to have an idea, we will research the niche and what the market wants

03Are sessions live?

Yes each session is held on Monday at 2 PM ET LIVE

04Are recordings included?

Yes recordings will be available in my Skool Community, and be priced much higher

05What tools do I need?

You will need, ChatGPT, Replit and Lovable (GAMMA and HeyGen Optional But Worth It)

06How much time per week?

Each live session will run approximately 1-2 hours, but there will be homework so you can be ready for the next week!

07Is this beginner friendly?

Yes! you do not need any prior experience to do this.

08Is software completion guaranteed?

NO! This will be up to you. I will give you EVERYTHING to complete it and have an asset ready to sell, scale and flip... but this will be up to you taking action and showing up to each call. You will have the recordings in case you miss out. But the GOAL is to have your software and sales assets complete by end of week 4

Build With Ricky

Live 4-Week Software Asset Build Challenge

Entry Price

$597

Cohort

Starts Monday, August 31

Inside the program we're going from:

YES RICKY — LET'S BUILD MY SOFTWARE →

Entry Price: $597•Starts Monday, August 31

Idea
Market Research
MVP Roadmap
Software Build
Payments + Users
Domain + Hosting
Sales Copy
Sales Page
VSL + Presentation
Traffic
Launch
Your Software Asset

One more thing...

I don't want you taking this program because you want another certificate.

I don't care about certificates.

I care about:

What did you build?

That's the scoreboard. At the end of these four weeks, the goal is for you to be able to point to something and say:

"I built that."

And even more importantly... You understand HOW it got built.

So when the next opportunity shows up...

You don't need permission.

You don't need to wonder whether somebody can build it for you.

You have a process.

Idea
Asset

Then we KEEP IT MOVIN'.

Let's build.

Build With Ricky — $597

RESERVE MY SPOT & START BUILDING →

Entry Price: $597•Starts Monday, August 31